Guest post: Miso Strobe Tuner: The Lessons We Learned When Marketing

The Miso Strobe Tuner is one of the first applications that we came out with at Miso Media.  It really is a great app if you are a musician.  The design of the our tuner is great, and it does exactly what it is supposed to do, which is tune an instrument.  When we looked at other companies that had apps directly competing against us, we thought we were the clear leader, which is why we were confused about our lack of sales.  We had a great product, at an insanely low price, and no one was buying it.  Well, we started doing some tests, and our sales and revenue started to climb.  We continue to split test and optimize to this day.  Here are some of the lessons that we have learned:

miso strobe tuner icon

Continue reading