Target audience considerations (part 2)

Today’s post is the second part of an article about target audience and its implications on the development and commercialization of your app or game on the AppStore. You can find the first part here. In this second part I’m going to try to apply the theoretical concepts discussed on the first part onto my current project New Sokoban.

We talked about that it is important to fix the target audience of your game or app. And we also talked about that it is extremely difficult for your initial projects to do so… So, I’m doing my best 🙂 Anyway, I decided that I would like that the target audience for New Sokoban would be mainly casual. The reasons for that are mainly two: (1) casual gamers are the most and this means more potential downloads. (2) My family and friends are mainly casual gamers or even non gamers. Therefore, working on a casual game allowed me to receive more valuable feedback in early stages of development. Some years ago, I worked on a hardcore project (not for my own) and it was really frustrating to talk about that to family and friends and notice that they were not really interested on that, despite on their efforts to simulate interest. So, this time I realized that I needed all the support I could get and this also inclined me to start a casual game project.

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Target audience considerations (part 1)

In today’s post I’m going to talk about a quite tricky topic: target audience and its implications on the development and commercialization of your app or game on the AppStore. First of all I would like to clarify that I’m not by no means an expert about this topic. Everything I’m going to say is based on my experience with paintingWalls and New Sokoban. So, comments on this post will be specially appreciated 🙂

Probably when you start your first project that is intended to be published you don’t think about your target audience seriously. You probably focus on creating a great app or game and assume that this will be enough to reach mass market. Usually this is not true. Usually you need to create a great app for your target audience. And that implies that you need to fix or select your target audience first.

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Tools for creating a game

In today’s post I would like to review the tools I used to perform the different types of tasks involved in the development of New Sokoban, my first iOS game.

Development

Xcode

When saying “development” I mean those tools that help me generating the code of the game. So, the first one is Xcode, the main development IDE for creating any kind of app for any of the Apple devices and computers. Xcode comes with the Mac OS. I have not used any other IDE on Mac OS, so I can’t compare. But I have worked on Windows and Linux using Visual Studio for C++ and Netbeans for Java, among others.

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New Sokoban – The art of making art

In today’s post I’m going to talk about art asset creation for New Sokoban. My artistic skills are limited and I am an autodidact in this field. So, I needed to create the art for New Sokoban taking into account this limitations. My idea was to create abstract assets playing with plain colors and some basic effects like shadows and border strokes.

I started with the game screen because I felt that it was the most important one and that it would set the artistic path to follow. In the following image you can see what was my first try.

New Sokoban Art creation - First try
New Sokoban Art creation – First try

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Designing New Sokoban

In this post I would like to explain a little bit what New Sokoban is (or should be). I’m going to describe in a few paragraphs the first steps of the design process. However, I have been working using an iterative methodology, constantly revising all the aspects of the game, including the gameplay design. So, actually, the design phase could not be considered to be absolutely completed yet 🙂

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My first iOS game – New Sokoban

This is my first post on this blog, apart from the Welcome! one. Here I would like to summarize the process that drove me to the point of starting the development of a game inspired on the classic Sokoban logic game.

New Sokoban first prototype vs current version

New Sokoban first prototype vs current version

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